HOLLAND, MI, January 24, 2006 – The Holland Group, Inc. (Holland) has announced that Ron Froese has assumed the position of Director of Truck OEM and OES Sales for its Holland USA division. In this role, which reports directly to Holland USA’s Vice President of Sales and Service, Froese will direct sales and account management activities to major US Truck, Bus & RV OEM customers. He will also be responsible for developing, implementing and directing sales and marketing strategies in an effort to increase Holland specifications at truck OEMs.
Froese brings an extensive background in sales and management to his new position. Since joining Holland in January of 2004, he has served as the Manager, Truck OEM Business Development. Prior to joining Holland, he held sales and management positions with Volvo Trucks North America and Rentway Truck Leasing. Froese earned his bachelors degree in Economics from the University of Alberta and his MBA from McMaster University.