HOLLAND, MI, June 21, 2006 – The Holland Group, Inc. (Holland) has announced that Bill Hicks has been promoted to the Product Manager position in the Trailer Suspension Systems Product Management Team (PMT). Hicks will direct various activities involving market analysis, customer analysis and product marketing analysis, leading the PMT to an understanding of the market environment and customer requirements, including user needs and values. He will also coordinate the identification of business requirements in support of strategic business planning, product development planning and current product marketing.
Hicks began working for Neway Anchorlok International (Neway) in 1987 and became a member of Holland in the 1999 acquisition of Neway. He has held several positions during this time, including Project Engineer, National Service Manager, Senior Project Engineer, Lead Engineer, Engineering Group Leader for Holland’s Truck PMT and most recently, Group Leader for the Trailer PMT. Prior to working at Holland, Hicks worked at the GM Tech Center for Buick-Olds-Cadillac in the Body Structures Lab and as a Test Engineer for the Structural Kinematics Division of EG&G Corporation. He holds a Bachelor of Science Degree in Automotive Engineering from Western Michigan University.